New SMS Firewall Vendor Benchmarking Report from ROCCO

Our research has been concluded, the results have been checked and verified and we are pleased to publish our latest report on SMS Firewall Vendor Benchmarking.

SMS Firewall is a key service for operators as it allows a secure monetisation of messaging channels.

Between November 2021 and January 2022 ROCCO asked MNOs worldwide about their perceptions of SMS Firewall vendors. Vendors have been rated on 30+ KPIs in the area of Performance and Leadership. Moreover, the report covers key indicators suhc as Net Promoter Score or Vendor Detection Capabilities of SMS attacks.

This report is aimed at operators looking to buy SMS Firewall services from vendors. ROCCO uses this data to recommend vendors to MNOs and MNOs can see for themselves by using this report what their fellow MNOs really think about SMS Firewall. Vendors buy this report too, for use for competitor analysis and to see where they can improve their performance. It features views on brand perception which can be an important tool to vendors marketing departments in understanding direct from MNOs if their brand is front of mind when considering these services.