The ROCCO Messaging Strategy Report 2018 is a report dedicated to the investigation of Messaging as a service towards Enterprises being offered by MNOs or Vendors through an omni-channel approach. The scope of the report is to investigate what do these three parties in the provision of messaging to the end user think about the current state of Messaging but more over which messaging types will they be working with in the near future.
The participation by companies in this report is as follows:
26 Enterprises in 23 Countries
121 MNOs in 96 Countries
41 Vendors in 36 Countries
The Report Contents with page numbers:
Contents 2
About the Authors 5
Introduction 6
Executive Summary 7
The Objectives of this Report 8
Participation in this Survey 9
Trends in Messaging Options 11
Enterprises 13
Which Messaging Enterprises Use 13
Which Messaging Solutions Enterprise’s Like 17
Enterprise’s Likelihood to Invest 18
Enterprise Reasons for Non Usage of Messaging Options 19
Enterprise Timeline for Launch 23
Top 3 Enterprise Messaging Options used with their use case 24
Top 3 Enterprise Messaging Options used with specific use verticals 25
Top 3 Enterprise Messaging Options Establishment 26
Enterprise views on A2P SMS Versus Chat Apps 27
Vendors 28
Overview 28
Which Messaging Solutions Vendors Provide 29
Which Messaging Solutions Vendors Like 30
Vendors Likelihood to Invest 31
Vendors Reasons for Non Usage of Messaging Options 32
Vendor Timeline for Launch of Messaging Solutions 36
Vendor Opinions on Challenges in the Industry 37
Vendor Views on the Industry 38
Mobile Network Operators (MNO’s) 40
Messaging Solutions MNO’s Like 40
MNOs View on Investing in A2P RCS and Chat Bots 41
MNOs Reasons for Non-use of Messaging Options 42
MNO Timeline for Launch 46
MNO Challenges with Messaging 47
MNOs Messaging Opinions 49
How MNOs started working with the messaging solutions 53
MNOs Messaging Options used with their use case 54
Which Messaging Verticals MNOs support 55
Notes on Our Report 56
Eligibility for taking part in this report 56
Your Feedback, Our Future Reports 56
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This report is available from 9th April and contains the latest Strategic insights from Enterprises, MNOs and Vendors on Messaging solutions. It has 56 pages.
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This Strategic Analysis Report contains 100+ Pages of Market Intelligence into 12 leading Vendors in the market: 2600Hz, GMS, Intelepeer, Infobip, Imi Mobile, Kaleyra, Mitto, M-Gage, Route Mobile, Sinch, Syniverse, Tata Communications
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
- Executive Summary of findings from the report
- Strategic Analysis of the Vendors
- Vendor Directory
- Detailed overview of the market and the products
- Strategic Analysis - The Vendors: Who are the Vendors, Ownership Structure, When the Companies were Founded, Their Mission, Their Business Focus, Product Offerings, Their Future Focus for Product Offerings, Their Customers (general overview not Customer Lists), Their Headquarters, Office Locations, Their Employment Strategy, Their Revenues
- Strategic Analysis - Service Specifics: Covid impacts, Messaging Vendor Types, Their Value Added Services, Their Percentage of the Business, Their Transacting Currencies, Pricing Models, Number of SMS Which are Routed, Use of Aggregators, Working with MNO Groups, Working with SMS Hubs, Working with OTT Players, Plans and Strategy for the Future, Future Predictions
- Full Interviews with all the Vendors on their products and their outlook on the market:
- Annex A: Directory of Vendors
- Annex B: Vendor Interviews
- What Operators need to think about
- The future, where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
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Sale!
The Strategic Analysis version contains 100+ pages of analysis of the main providers in the A2P SMS market from an enterprise perspective. The Executive Summary contains:
- Enterprises’ opinions on the key challenges and future of A2P SMS
- Tier Vendor listing
- A detailed Comparison of over 30 Leadership and Performance KPIs (defined by MNOs) on these specific vendors that received ratings from 5 different operators: GMS, Greenads Global, Infobip, Monty Mobile, Route Mobile, Sinch and Tyntec.
- Changing Vendor (Enterprises indicate whether they are changing their vendor)
- Net Promoter Score
- Conclusions Vendor by Vendor with operator quotes on their performance
- Overall Leaderboard
- Information about A2P SMS volumes from an enterprise perspective
- Strategic Conclusions by ROCCO Research Team
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Out of stockThis Strategic Report contains 150+ Pages of Analysis into Vendors in the market. Available from Tuesday 1st June 2021.
- Executive Summary (this part of the report is sent to the MNOs who take part in the research)
- Providers leaderboard tiered and actual ratings
- Detailed comparison of 16 Vendors in the market in over 35+ Key Performance Indicators defined by Operators
- Leadership
- General Performance
- Performance on Key aspects
- Detailed Brand perceptions of each provider
- Operator feedback into what Products and Services they like and what they need
- Mobile Engagement: What they are using, planning to use and interested in
- Key Challenges in the market
- Why Providers are valuable and where Operators think they could add more value
- Where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
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Out of stockThis Strategic Report contains 100+ Pages of Benchmarking Analysis into Vendors in the market based on the opinions of 300+ global enterprises. Available from Thursday 8th June 2021.
- Executive Summary (this part of the report is sent to the ENTERPRISEs who take part in the research)
- Providers leaderboard tiered and actual ratings
- Detailed comparison of 12 Vendors in the market in over 35+ Key Performance Indicators defined by ROCCO
- Leadership
- General Performance
- Performance on Key aspects
- Detailed Brand perceptions of each provider
- Operator feedback into what Products and Services they like and what they need
- Mobile Engagement: What they are using, planning to use and interested in
- Key Challenges in the market
- Why Providers are valuable and where Operators think they could add more value
- Where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
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Out of stockThis Strategic Report contains 60+ Pages of Benchmarking Analysis into Vendors in the market based on the opinions of hundreds of MNOs over a 5 year period. Available from 1st September 2021.
- 2017-2021 Vendor Benchmarking Global Leaderboards
- 2017-2021 Vendor Benchmarking Regional Leaderboards
- 5 Year Leaderboard
- Top Ten vendor Profiles with global scoring over 5 years
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This Strategic Report contains 100+ Pages of Benchmarking Analysis into Vendors in the market based on the opinions of 300+ global enterprises. Available from Thursday 28st May 2020.
- Executive Summary (this part of the report is sent to the ENTERPRISEs who take part in the research)
- Providers leaderboard tiered and actual ratings
- Detailed comparison of 12 Vendors in the market in over 35+ Key Performance Indicators defined by ROCCO
- Leadership
- General Performance
- Performance on Key aspects
- Detailed Brand perceptions of each provider
- Operator feedback into what Products and Services they like and what they need
- Mobile Engagement: What they are using, planning to use and interested in
- Key Challenges in the market
- Why Providers are valuable and where Operators think they could add more value
- Where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
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This Strategic Report contains 150+ Pages of Analysis into Vendors in the market. Available from Tuesday 26th May 2019.
- Executive Summary (this part of the report is sent to the MNOs who take part in the research)
- Providers leaderboard tiered and actual ratings
- Detailed comparison of 16 Vendors in the market in over 35+ Key Performance Indicators defined by Operators
- Leadership
- General Performance
- Performance on Key aspects
- Detailed Brand perceptions of each provider
- Operator feedback into what Products and Services they like and what they need
- Mobile Engagement: What they are using, planning to use and interested in
- Key Challenges in the market
- Why Providers are valuable and where Operators think they could add more value
- Where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
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This Strategic Analysis Report contains 100+ Pages of Market Intelligence into 19 leading Vendors in the market: Agile Telecom, Antwerp Technologies, Bics, Comviva, GMS, Infobip, Link Mobility, Mitto, Monty Mobile, MrMessaging, Omobio, OpenMarket, PCCW Global, Route Mobile, Sinch, SMS Highway, Syniverse, Tata Communications, Vox Carrier
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
- Executive Summary of findings from the report
- Strategic Analysis of the Vendors
- Vendor Directory
- Detailed overview of the market and the products
- Strategic Analysis - The Vendors: A2P SMS Messaging Vendors, Ownership Structure, When the Companies were Founded, Their Mission, Their Business Focus, Product Offerings, Their Future Focus for Product Offerings, Their Customers (general overview not Customer Lists), Their Headquarters, Office Locations, Their Employment Strategy, Their Revenues
- Strategic Analysis - Service Specifics: Covid impacts, A2P SMS Messaging Vendor Types, Their Value Added Services, Their Percentage of the A2P SMS Business, Their Transacting Currencies, Pricing Models, Number of SMS Which are Routed, Use of Aggregators, Working with MNO Groups, Working with SMS Hubs, Working with OTT Players, Level of Control of A2P SMS Route, Use of Grey Routes, Multi-Hop Routing, A2P SMS Fraud, Spam, Direct Connections, SMS Firewall, Profit Margin for A2P SMS Messaging, Client Rewards and Loyalty Programmes, Plans and Strategy for the Future, Future Predictions
- Full Interviews with all the Vendors on their products and their outlook on the market:
- Annex A: Directory of A2P SMS Messaging Vendors
- Annex B: A2P SMS Messaging Vendor Interviews
- What Operators need to think about
- The future, where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
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This Strategic Analysis Report contains 230+ Pages of Market Intelligence into 26 leading Vendors in the market.
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
- Executive Summary of findings from the report
- Strategic Analysis of the Vendors
- Vendor Directory
- Detailed overview of the market and the products
- Strategic Analysis - The Vendors: A2P SMS Messaging Vendors, Ownership Structure, When the Companies were Founded, Their Mission, Their Business Focus, Product Offerings, Their Future Focus for Product Offerings, Their Customers (general overview not Customer Lists), Their Headquarters, Office Locations, Their Employment Strategy, Their Revenues
- Strategic Analysis - Service Specifics: A2P SMS Messaging Vendor Types, Their Value Added Services, Their Percentage of the A2P SMS Business, Their Transacting Currencies, Pricing Models, Number of SMS Which are Routed, Use of Aggregators, Working with MNO Groups, Working with SMS Hubs, Working with OTT Players, Level of Control of A2P SMS Route, Use of Grey Routes, Multi-Hop Routing, A2P SMS Fraud, Spam, Direct Connections, SMS Firewall, Profit Margin for A2P SMS Messaging, Client Rewards and Loyalty Programmes, Plans and Strategy for the Future, Future Predictions
- Full Interviews with all the Vendors on their products and their outlook on the market:
- Annex A: Directory of A2P SMS Messaging Vendors,
- Annex B: A2P SMS Messaging Vendor Geographics
- Annex C: A2P SMS Messaging Vendor Interviews - Vendors who gave interviews are: AMD Telecom, Beepsend AB, BICS, CLX Communications, Corporation Tedexis CA, CS Network Solutions Limited, Dialogue Group Limited, DIMOCO, Global Message Services (GMS), Infobip, InterVAS Uganda Limited, JT (Jersey) Limited, Mblox Inc, Mitto AG, MobiWeb, Monty Mobile, Nexmo, OpenMarket, Orange International Carriers, RouteSms Solutions Limited, SAP Mobile services, a division of SAP, Syniverse, Tanla Solutions Limited, Tata Communications Ltd, Tele2 Group, tyntec Ltd
- What Operators need to think about
- The future, where the market is going, what new developments are needed
- Strategic summary by ROCCO management team
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)