TWO NEW A2P SMS SURVEYS FOR ENTERPRISES AND MNOS

#ROCCOA2P2019

Since 2015 ROCCO has been conducting our unique independent Vendor Performance survey on A2P SMS for Mobile Operators, asking them to rate their A2P SMS vendors on around 30 specific KPIs. This benchmarking exercise has become an important support for MNOs through the years in ensuring the monetisation of their A2P SMS business. This year is no different, except this year we’re also requesting the Enterprises to rate their vendors in their own specially designed survey.

Click on the images above to access the surveys

The Surveys

The Surveys take on average 8 minutes to complete. Respondees can either follow the links or use their phones camera facility to scan the QR code to go direct to the survey that’s right for them. The surveys close on May 10th 2019. 

Every Enterprise or MNO who takes part receives the Executive Summary report for the survey they conduct. Respondees to the surveys will see unique insights about A2P SMS as well as the top ranking vendors.

The research is not sponsored, to recover our costs for running the research, ROCCO produces a Strategic Analysis Version of the report which it sells. The reports will become available to buy on the 30th May 2019.

An Enterprise is any organisation (e.g. Airlines, Retail, Banks, Public organisations, Authorities etc) that is not a Mobile Operator that uses an aggregator or hub to deliver Application to Person SMS related messages to their customers. 

The Methodology

1. We design the surveys based on KPIs set by the MNOs and Enterprises.
2. We promote the research openly via Social Media, through email and through personal interviews.
3. Any respondee to our survey is taking the survey with complete anonymity, with GDPR compliance and in complete confidence. ROCCO aggregates all the data received to summarise the respondents views globally and by showing also the vendor ratings by region.
4. All the respondees are carefully verified to ensure they are who they say they are. This is the greatest challenge, but it also ensures we produce a true reflection of the market views.
5. We will then produce the reports, which are normally over 100 pages in length and include opinions given by the respondees as well as an overall ranking score.

The Results

This year and for the first time, the results we be announced live at a special limited numbers event on 29th May 2019 in London, Westminster at the Churchill War Rooms. Specially designed awards will be presented to all the Tier 1 vendors in the reports. These are the Vendors whose overaLL ratings fall between 4-5 points out of 5.

The award ceremony will follow the strategy event which will provide an in depth strategic insights on A2P SMS.

For more information about the A2P SMS Leadership event, click here.